So, you’ve got your team and your application process set up, maybe you’ve run a successful pilot with one or two streets.
Now you want play streets to take off in a big way and benefit diverse communities across your authority area. There are two main elements to making this happen:
So, how do you get your policy off the paper and happening in your area?
It’s important to remember that what motivates parents of young children is not the same as what motivates council officers. Also, that people tend to trust or listen to information that comes from peers or local grass roots organisations, more than from large institutions like councils. Therefore, we encourage you to think about how you can support others to promote this idea in a more organic way.
There is lots more information about this, and how to appeal to your target audience on our promoting play streets page.
The core elements of promotion for a council are:
Some residents will have the confidence, motivation and resources to just get on with it, as long as you have created the following conditions:
Other residents will need more support and handholding. If additional resources aren’t put into a play street scheme to support them, it may only be the most confident and well-resourced streets who make it a success.
All children and communities need support and resources but especially those who are most disadvantaged. In areas where extra support has been provided on the ground, play streets have been really successful amongst all demographics. For example, Hackney Play Association.
Sometimes some additional support is provided by the council, via a community focussed team, but often it’s provided by a partner community organisation or an activator.